Facts instagram

• Instagram has over 500 million active monthly users.
• Instagram users have shared over 40 billion photos to date and share an average of 95 million photos and videos per day.
• 80% of Instagram users come from outside of the U.S.
• Instagram is used by 31% of American women and 24% of men.
• Instagram users like 4.2 billion posts per day.
• Top brands post 4.9 times per week on Instagram, an increase of more than 50% over 2015.
• 60% of the top brands on Instagram use a consistent filter.
• 75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post.
• In 2012 Facebook acquired Instagram for $1 billion, a relative bargain compared to the $14 billion it paid for WhatsApp in 2014. Here’s a chart of Facebook’s other recent acquisitions.
• As of January 2014, 41% percent of US Android users who had installed Instagram were also daily active users.
• As of September 2015, the greatest share of traffic to Instagram was from the US (23.94%) while traffic from the United Kingdom accounted for 3.57% of site visits.
• 50% of comments are posted in the first six hours.
• Adding a location to posts results in 79% higher engagement.
• According to Simply Measured, there’s little correlation between text length and engagement rate.
• As of April 2015, 35% of US users accessed Instagram several times a day. By 2019, the total number of Instagram users in the United States is expected to double the 2014 figure.
• Famous people most widely followed by Instagram users are Beyonce with 38 million followers. Followed by Kim Kardashian with 37.4 million followers.
• Known brand that has the most followers is a National Geographic with 71.4 million followers.